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Dynamic email marketing content showing different items to various subscribersPredictive suggestions suggesting items before customers searchAutomated projects set off by particular behavioral signalsReal-time budget plan allocation to the best-performing creative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quickly: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, surpassing typical project standards.
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