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Dynamic e-mail marketing content revealing different items to different subscribersPredictive suggestions suggesting products before customers searchAutomated campaigns triggered by specific behavioral signalsReal-time spending plan allotment to the best-performing creative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quick: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, exceeding common project norms.
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