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Dynamic email marketing material revealing different products to various subscribersPredictive recommendations suggesting products before consumers searchAutomated campaigns triggered by specific behavioral signalsReal-time budget plan allowance to the best-performing creative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quickly: brand awareness and favorability climbed around 9%, and purchase intent leapt nearly 19%, exceeding typical campaign standards.
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